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供需協同 生態護航 全面助力我國中小企業數字化轉型走深走實

發布日期:2023-05-25

來源:北京國際工程咨詢有限公司

當前(qian),我國經濟(ji)已全面轉(zhuan)(zhuan)向(xiang)(xiang)高(gao)質量(liang)發展(zhan)(zhan)(zhan)的(de)(de)(de)新(xin)(xin)階段,數(shu)(shu)字(zi)(zi)經濟(ji)的(de)(de)(de)高(gao)質量(liang)發展(zhan)(zhan)(zhan)是(shi)推(tui)動(dong)國民經濟(ji)高(gao)質量(liang)發展(zhan)(zhan)(zhan)的(de)(de)(de)必由之路(lu),企(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)高(gao)質量(liang)數(shu)(shu)字(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)型是(shi)數(shu)(shu)字(zi)(zi)經濟(ji)高(gao)質量(liang)發展(zhan)(zhan)(zhan)的(de)(de)(de)重(zhong)要抓(zhua)手。黨中(zhong)(zhong)央(yang)、國務院(yuan)高(gao)度重(zhong)視(shi)數(shu)(shu)字(zi)(zi)經濟(ji)發展(zhan)(zhan)(zhan)和數(shu)(shu)字(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)型。習近平總書(shu)記在黨的(de)(de)(de)二(er)十大報(bao)告中(zhong)(zhong)明(ming)(ming)確(que)指出“支(zhi)持中(zhong)(zhong)小(xiao)微企(qi)(qi)(qi)業(ye)(ye)發展(zhan)(zhan)(zhan)”“支(zhi)持專精特新(xin)(xin)企(qi)(qi)(qi)業(ye)(ye)發展(zhan)(zhan)(zhan)”“促進數(shu)(shu)字(zi)(zi)經濟(ji)和實體經濟(ji)深度融(rong)合(he)”。“十四(si)五”規劃(hua)《綱要》中(zhong)(zhong)明(ming)(ming)確(que)提出加快數(shu)(shu)字(zi)(zi)技術與(yu)實體經濟(ji)深度融(rong)合(he),《“十四(si)五”數(shu)(shu)字(zi)(zi)經濟(ji)發展(zhan)(zhan)(zhan)規劃(hua)》對產業(ye)(ye)和企(qi)(qi)(qi)業(ye)(ye)數(shu)(shu)字(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)型做出明(ming)(ming)確(que)部署。2023年政(zheng)府工作報(bao)告中(zhong)(zhong)明(ming)(ming)確(que)提出“加快傳統(tong)產業(ye)(ye)和中(zhong)(zhong)小(xiao)企(qi)(qi)(qi)業(ye)(ye)數(shu)(shu)字(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)型,著(zhu)力提升高(gao)端(duan)化(hua)(hua)、智能(neng)化(hua)(hua)、綠色(se)化(hua)(hua)水平”,為中(zhong)(zhong)小(xiao)企(qi)(qi)(qi)業(ye)(ye)發展(zhan)(zhan)(zhan)指明(ming)(ming)方向(xiang)(xiang)。本文將立足(zu)新(xin)(xin)時(shi)期的(de)(de)(de)發展(zhan)(zhan)(zhan)要求,深入剖析我國中(zhong)(zhong)小(xiao)企(qi)(qi)(qi)業(ye)(ye)數(shu)(shu)字(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)型面臨的(de)(de)(de)困境,并研(yan)提中(zhong)(zhong)小(xiao)企(qi)(qi)(qi)業(ye)(ye)數(shu)(shu)字(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)型走深走實的(de)(de)(de)對策建議。

一、新時期中小企業高質量推進數字化轉型的重要意義

(一)中小企業高質量發展是我國構建現代產業體系的關鍵一環

黨的(de)(de)(de)(de)(de)二十大(da)報告(gao)中(zhong)明確提出(chu)建(jian)設現代(dai)化產業(ye)(ye)(ye)體(ti)系(xi),2023年(nian)政府工(gong)作(zuo)(zuo)報告(gao)中(zhong)也(ye)將建(jian)設現代(dai)產業(ye)(ye)(ye)體(ti)系(xi)作(zuo)(zuo)為重點工(gong)作(zuo)(zuo)之一。現代(dai)化產業(ye)(ye)(ye)體(ti)系(xi)具(ju)有高度系(xi)統(tong)協(xie)同(tong)性(xing)、全局統(tong)籌(chou)性(xing)、動態調(diao)整(zheng)性(xing)、長久持續性(xing)等(deng)特征(zheng),更加(jia)注重產業(ye)(ye)(ye)各(ge)環(huan)節、各(ge)環(huan)節企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)協(xie)同(tong)聯動、動態耦(ou)合。現代(dai)產業(ye)(ye)(ye)體(ti)系(xi)的(de)(de)(de)(de)(de)構(gou)建(jian),是(shi)(shi)產業(ye)(ye)(ye)鏈(lian)(lian)上(shang)下游各(ge)環(huan)節企(qi)(qi)(qi)業(ye)(ye)(ye)競爭力的(de)(de)(de)(de)(de)協(xie)同(tong)提升,既離(li)不開(kai)龍頭(tou)或領軍企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)牽引帶動,同(tong)樣離(li)不開(kai)作(zuo)(zuo)為國(guo)民經(jing)(jing)(jing)濟(ji)“毛細血管”的(de)(de)(de)(de)(de)廣大(da)中(zhong)小企(qi)(qi)(qi)業(ye)(ye)(ye)尤其(qi)是(shi)(shi)產業(ye)(ye)(ye)關(guan)鍵環(huan)節、關(guan)鍵領域的(de)(de)(de)(de)(de)“專精特新”或“隱(yin)形冠軍”企(qi)(qi)(qi)業(ye)(ye)(ye)。中(zhong)小企(qi)(qi)(qi)業(ye)(ye)(ye)作(zuo)(zuo)為現代(dai)產業(ye)(ye)(ye)體(ti)系(xi)全鏈(lian)(lian)條(tiao)的(de)(de)(de)(de)(de)重要主體(ti),對于產業(ye)(ye)(ye)整(zheng)體(ti)競爭力的(de)(de)(de)(de)(de)提升、產業(ye)(ye)(ye)鏈(lian)(lian)韌性(xing)的(de)(de)(de)(de)(de)提升、供應鏈(lian)(lian)的(de)(de)(de)(de)(de)穩(wen)定(ding)等(deng)具(ju)有極其(qi)重要和關(guan)鍵的(de)(de)(de)(de)(de)作(zuo)(zuo)用(yong)。第四(si)次經(jing)(jing)(jing)濟(ji)普(pu)查數(shu)據顯示,中(zhong)小企(qi)(qi)(qi)業(ye)(ye)(ye)占(zhan)全部市場主體(ti)99%以上(shang),是(shi)(shi)國(guo)民經(jing)(jing)(jing)濟(ji)的(de)(de)(de)(de)(de)重要組(zu)成部分,是(shi)(shi)我(wo)國(guo)經(jing)(jing)(jing)濟(ji)社會發展的(de)(de)(de)(de)(de)主力軍,是(shi)(shi)推動經(jing)(jing)(jing)濟(ji)實現高質量發展的(de)(de)(de)(de)(de)重要基礎,是(shi)(shi)構(gou)建(jian)現代(dai)產業(ye)(ye)(ye)體(ti)系(xi)的(de)(de)(de)(de)(de)重要著力點和關(guan)鍵環(huan)節。

(二)中小企業數字化轉型是我國全面實現數字化提升的主戰場

各國(guo)紛紛將(jiang)數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)作為實(shi)現經(jing)濟高質(zhi)量發展的新高地,中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)是主戰場。美(mei)國(guo)的MEP計劃、德國(guo)的工(gong)業(ye)(ye)(ye)4.0計劃、歐(ou)盟的2030數(shu)(shu)(shu)(shu)字羅盤計劃等(deng),均針對中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)提出(chu)一(yi)系(xi)列政(zheng)策舉措和遠景目(mu)標(biao)。數(shu)(shu)(shu)(shu)字中(zhong)(zhong)(zhong)國(guo)建設的大背景下,我(wo)(wo)國(guo)高度重(zhong)視中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)的數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)。中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)協會數(shu)(shu)(shu)(shu)據(ju)顯示,我(wo)(wo)國(guo)企(qi)業(ye)(ye)(ye)數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)比例約25%,該比例在(zai)歐(ou)洲為46%,美(mei)國(guo)為54%,我(wo)(wo)國(guo)與(yu)國(guo)外相比差距明顯。中(zhong)(zhong)(zhong)國(guo)電(dian)子技術(shu)標(biao)準(zhun)化(hua)研究院《中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)分析報告》數(shu)(shu)(shu)(shu)據(ju)顯示,中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)囿于(yu)(yu)理念、資(zi)本、技術(shu)、人(ren)才(cai)等(deng)因素(su),數(shu)(shu)(shu)(shu)字化(hua)整(zheng)體發展水平不高,80%處于(yu)(yu)轉(zhuan)(zhuan)型(xing)(xing)初步(bu)探索階(jie)段,是我(wo)(wo)國(guo)數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)的重(zhong)點(dian)和難點(dian),面臨更加突(tu)出(chu)的轉(zhuan)(zhuan)型(xing)(xing)困境。《“十(shi)四五”數(shu)(shu)(shu)(shu)字經(jing)濟發展規(gui)劃》中(zhong)(zhong)(zhong)明確提出(chu)實(shi)施中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)數(shu)(shu)(shu)(shu)字化(hua)賦(fu)能(neng)專項(xiang)行動(dong),中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)的數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)成為我(wo)(wo)國(guo)全面實(shi)現數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)(xing)提升的重(zhong)要陣地。

(三)數字化轉型提升是全面助力中小企業高質量發展的必由之路

量大面廣的(de)(de)中小(xiao)企(qi)業(ye)(ye)在當前錯綜(zong)(zong)復雜的(de)(de)國(guo)際國(guo)內形勢下,面臨競爭壓(ya)力加大、綜(zong)(zong)合(he)要(yao)素成(cheng)本(ben)(ben)上升(sheng)(sheng)、創新發(fa)(fa)展(zhan)需(xu)求(qiu)提(ti)升(sheng)(sheng)、產(chan)(chan)業(ye)(ye)協(xie)同(tong)需(xu)求(qiu)提(ti)升(sheng)(sheng)等(deng)新時(shi)代(dai)的(de)(de)新要(yao)求(qiu),加快推進數(shu)(shu)(shu)字(zi)化轉(zhuan)型已(yi)成(cheng)為中小(xiao)企(qi)業(ye)(ye)適(shi)應時(shi)代(dai)發(fa)(fa)展(zhan)要(yao)求(qiu)的(de)(de)必修課。中小(xiao)企(qi)業(ye)(ye)在各自的(de)(de)細分領(ling)域具(ju)有輕體量、高靈(ling)活(huo)性、決策流程短(duan)等(deng)優勢,通過數(shu)(shu)(shu)字(zi)技術(shu)與企(qi)業(ye)(ye)研(yan)發(fa)(fa)、生(sheng)產(chan)(chan)、管(guan)理、運營、銷售、服(fu)務(wu)等(deng)全流程環節的(de)(de)深度融(rong)合(he),發(fa)(fa)揮(hui)數(shu)(shu)(shu)據作為生(sheng)產(chan)(chan)要(yao)素的(de)(de)作用,實現降本(ben)(ben)增(zeng)效(xiao)提(ti)質(zhi),提(ti)升(sheng)(sheng)生(sheng)產(chan)(chan)效(xiao)率和(he)管(guan)理效(xiao)率,實現“研(yan)產(chan)(chan)供(gong)(gong)銷服(fu)”協(xie)同(tong)聯動(dong)(dong),激發(fa)(fa)新模(mo)式、新增(zeng)長點(dian)和(he)內生(sheng)動(dong)(dong)力,提(ti)升(sheng)(sheng)企(qi)業(ye)(ye)的(de)(de)抗風(feng)險能力。此外,通過數(shu)(shu)(shu)字(zi)化轉(zhuan)型提(ti)升(sheng)(sheng),主動(dong)(dong)融(rong)入產(chan)(chan)業(ye)(ye)鏈供(gong)(gong)應鏈,與產(chan)(chan)業(ye)(ye)鏈上下游(you)實現協(xie)同(tong)聯動(dong)(dong),進而實現高質(zhi)量發(fa)(fa)展(zhan)。

二、當前我國中小企業數字化轉型存在的問題

中小企業(ye)數(shu)字化轉型是我(wo)國(guo)實現(xian)全面(mian)數(shu)字化轉型提升、助力高(gao)質量發(fa)展的主戰場。但當前我(wo)國(guo)中小企業(ye)多處(chu)于(yu)轉型的初級階段,企業(ye)處(chu)于(yu)觀(guan)望狀態,主要面(mian)臨(lin)的困境如下。

(一)投資回報不確定、轉型認知不充分,企業“不愿轉”

數(shu)(shu)字(zi)(zi)化(hua)轉(zhuan)型是一項(xiang)周期長(chang)、投(tou)資大(da)的(de)復雜系統(tong)工(gong)程,更強(qiang)調(diao)內功提(ti)升而非(fei)直接收益(yi),需(xu)要在戰略層面對(dui)(dui)轉(zhuan)型有深入充分的(de)認(ren)知,并(bing)堅持長(chang)期持續投(tou)入。但當前中小企(qi)業(ye)(ye)由于(yu)對(dui)(dui)數(shu)(shu)字(zi)(zi)化(hua)轉(zhuan)型缺乏深度理解,轉(zhuan)型路徑不(bu)(bu)清晰(xi),技術挑戰強(qiang)、資金投(tou)入量(liang)大(da)、短(duan)期效益(yi)不(bu)(bu)明顯(xian)、轉(zhuan)換成本高(gao)(gao)、業(ye)(ye)務再造難(nan)、缺乏成功經(jing)驗案例等(deng)原因,多數(shu)(shu)處于(yu)“不(bu)(bu)愿轉(zhuan)”狀態。調(diao)研(yan)數(shu)(shu)據顯(xian)示,從數(shu)(shu)字(zi)(zi)化(hua)實(shi)(shi)施(shi)到數(shu)(shu)字(zi)(zi)化(hua)轉(zhuan)型實(shi)(shi)現需(xu)要7-9年,但超(chao)7成中小企(qi)業(ye)(ye)希望3-6個月顯(xian)著實(shi)(shi)現銷售(shou)增長(chang)、降本增效的(de)目標(biao),轉(zhuan)型意愿不(bu)(bu)強(qiang)。此外,中小企(qi)業(ye)(ye)普遍(bian)利潤(run)率不(bu)(bu)高(gao)(gao)(信(xin)通院數(shu)(shu)據顯(xian)示,制造業(ye)(ye)中小企(qi)業(ye)(ye)稅后利潤(run)率不(bu)(bu)高(gao)(gao)于(yu)5%),可用的(de)流動資金少(shao),具有較高(gao)(gao)的(de)成本敏感(gan)性,對(dui)(dui)于(yu)投(tou)資回(hui)報不(bu)(bu)明確的(de)數(shu)(shu)字(zi)(zi)化(hua)轉(zhuan)型投(tou)入具有天然的(de)排斥性。

(二)抗風險能力較弱、數據安全存隱患,企業“不敢轉”

與大型(xing)企業(ye)相比,中小(xiao)企業(ye)數(shu)(shu)(shu)字化(hua)能(neng)力(li)參差不(bu)(bu)齊,抗風(feng)險(xian)能(neng)力(li)較弱(ruo),轉(zhuan)(zhuan)型(xing)試(shi)錯容忍(ren)度低(di),融資(zi)較為困難,過高(gao)的(de)資(zi)金壓力(li)和失(shi)敗風(feng)險(xian)使得中小(xiao)企業(ye)“不(bu)(bu)敢轉(zhuan)(zhuan)”。麥肯(ken)錫(xi)數(shu)(shu)(shu)據(ju)顯示,我(wo)國(guo)(guo)企業(ye)數(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)失(shi)敗率高(gao)達80%。此外(wai)信任(ren)問題也是(shi)(shi)企業(ye)“不(bu)(bu)敢轉(zhuan)(zhuan)”的(de)原因之(zhi)一(yi)(yi)。我(wo)國(guo)(guo)尚未建立起(qi)針對產業(ye)數(shu)(shu)(shu)字治理的(de)法(fa)律法(fa)規體系,產業(ye)鏈數(shu)(shu)(shu)據(ju)通用、收益分享、所有權(quan)保(bao)(bao)障等關(guan)鍵機制尚不(bu)(bu)成熟,企業(ye)數(shu)(shu)(shu)據(ju)隱私(si)、商業(ye)機密保(bao)(bao)護存在安全隱患,導致企業(ye)對數(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)缺少信任(ren)。上海(hai)社科院研究表明,數(shu)(shu)(shu)據(ju)保(bao)(bao)護不(bu)(bu)力(li)、商業(ye)機密泄露、喪失(shi)定價話(hua)語權(quan)是(shi)(shi)中小(xiao)企業(ye)數(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)型(xing)的(de)主(zhu)要(yao)隱憂之(zhi)一(yi)(yi)。

(三)老三樣問題突出,市場供給不充足,企業“不會轉”

中(zhong)小(xiao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)數(shu)字(zi)(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)面(mian)臨的(de)(de)(de)(de)人才短(duan)缺、資金短(duan)缺、技(ji)(ji)術短(duan)缺“老三樣”問題(ti)依舊突出,疊加(jia)當前(qian)市場化(hua)(hua)的(de)(de)(de)(de)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)服務供(gong)應商熱衷(zhong)于做面(mian)向行業(ye)(ye)(ye)(ye)大(da)型(xing)(xing)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)數(shu)字(zi)(zi)(zi)化(hua)(hua)升(sheng)級改(gai)造通用(yong)方案(an),針對(dui)中(zhong)小(xiao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)數(shu)字(zi)(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)的(de)(de)(de)(de)輕量化(hua)(hua)、低(di)成(cheng)本、高(gao)適(shi)用(yong)的(de)(de)(de)(de)“工具箱”匱乏(fa),面(mian)臨破(po)解數(shu)字(zi)(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)服務“最后一(yi)公里”的(de)(de)(de)(de)難題(ti),企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)“不會(hui)轉(zhuan)(zhuan)(zhuan)(zhuan)”。調研數(shu)據(ju)顯示,超過70%的(de)(de)(de)(de)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)需要依靠第三方服務商實現數(shu)字(zi)(zi)(zi)化(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing),但70%以上的(de)(de)(de)(de)服務商瞄準大(da)單子大(da)項目(mu)大(da)客戶,在(zai)中(zhong)小(xiao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)付(fu)費意愿低(di)的(de)(de)(de)(de)背景下沒有充足(zu)的(de)(de)(de)(de)動力(li)按中(zhong)小(xiao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)特點改(gai)進(jin)適(shi)配解決方案(an);超75%的(de)(de)(de)(de)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)數(shu)字(zi)(zi)(zi)化(hua)(hua)人才占比低(di)于20%。部(bu)分企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)反饋由于人才缺乏(fa),導致技(ji)(ji)術難以指(zhi)導生產,轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)方向與(yu)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)發展背道而馳。

三、解決中小企業數字化轉型問題的思路及對策

當(dang)前中小企(qi)業(ye)數字(zi)(zi)化轉(zhuan)型處于(yu)“蓄力期”,客(ke)觀上(shang)必然存在上(shang)述“不愿轉(zhuan)、不敢轉(zhuan)、不會轉(zhuan)”的問(wen)題及困境,參照德國、美國、日本等國家(jia)推動中小企(qi)業(ye)數字(zi)(zi)化轉(zhuan)型的經驗,著力聚焦“激發內(nei)生需求、優化市場供給、培育高效生態”三個層面,通過供需協同,生態護航,全(quan)面助力我國中小企(qi)業(ye)數字(zi)(zi)化轉(zhuan)型走深走實。

(一)需求側:激發中小企業數字化轉型的內生動力

高(gao)效(xiao)(xiao)發(fa)揮(hui)“有為政府(fu)+有效(xiao)(xiao)市(shi)(shi)場”的(de)(de)(de)雙重(zhong)(zhong)驅動效(xiao)(xiao)應,激發(fa)中(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)數字(zi)(zi)化(hua)轉(zhuan)(zhuan)型(xing)(xing)的(de)(de)(de)內生需求和主動性(xing)。一方面政府(fu)以中(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)數字(zi)(zi)化(hua)轉(zhuan)(zhuan)型(xing)(xing)專項行動等為抓(zhua)手,聚(ju)焦重(zhong)(zhong)點(dian)行業(ye)(ye)(ye)(ye)(ye)重(zhong)(zhong)點(dian)領(ling)域,牽引中(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)關注(zhu)自身轉(zhuan)(zhuan)型(xing)(xing)升級(ji)的(de)(de)(de)內在需求。建立有針對(dui)性(xing)的(de)(de)(de)激勵機制,激發(fa)中(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)主動加(jia)大數字(zi)(zi)化(hua)轉(zhuan)(zhuan)型(xing)(xing)投(tou)入。另一方面,“市(shi)(shi)場”無形的(de)(de)(de)手是激發(fa)中(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)開展數字(zi)(zi)化(hua)轉(zhuan)(zhuan)型(xing)(xing)的(de)(de)(de)最(zui)大動力(li),以訂單(dan)牽引企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)型(xing)(xing)是助力(li)中(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)數字(zi)(zi)化(hua)轉(zhuan)(zhuan)型(xing)(xing)的(de)(de)(de)有效(xiao)(xiao)路徑。加(jia)快龍頭企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)帶動引領(ling)作用,圍繞供(gong)應鏈(lian)實現鏈(lian)條(tiao)式牽引,倒逼中(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)加(jia)速(su)數字(zi)(zi)化(hua)轉(zhuan)(zhuan)型(xing)(xing)。如寧波(bo)市(shi)(shi)某汽車行業(ye)(ye)(ye)(ye)(ye)龍頭企(qi)(qi)業(ye)(ye)(ye)(ye)(ye),通過建設產業(ye)(ye)(ye)(ye)(ye)鏈(lian)協同(tong)平臺,服(fu)務(wu)中(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)供(gong)應商1000多(duo)家,提升庫(ku)存周轉(zhuan)(zhuan)率5%-25%,降低質量管控(kong)成本10%-15%。

(二)供給側:提供輕量化更貼合企業需求的解決方案

全(quan)面(mian)推進供(gong)(gong)(gong)給(gei)側改(gai)革(ge),鼓勵和引導轉(zhuan)(zhuan)型(xing)(xing)方(fang)案(an)(an)(an)提供(gong)(gong)(gong)商洞察行(xing)業(ye)(ye)(ye)(ye)個性(xing)(xing),理解(jie)(jie)企(qi)業(ye)(ye)(ye)(ye)個性(xing)(xing),找準中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)(ye)痛點(dian),提供(gong)(gong)(gong)更(geng)具(ju)針對性(xing)(xing)、輕量化(hua)(hua)、低成(cheng)本、高性(xing)(xing)價比(bi)產(chan)品(pin)工(gong)(gong)具(ju)、解(jie)(jie)決(jue)方(fang)案(an)(an)(an),徹底解(jie)(jie)決(jue)數(shu)(shu)字化(hua)(hua)轉(zhuan)(zhuan)型(xing)(xing)“最后一(yi)(yi)公里”的(de)(de)問題。一(yi)(yi)是鼓勵數(shu)(shu)字科技公司、平臺(tai)(tai)企(qi)業(ye)(ye)(ye)(ye)等各類頭部企(qi)業(ye)(ye)(ye)(ye)發(fa)揮(hui)技術和人才優勢,提供(gong)(gong)(gong)“平臺(tai)(tai)+低代碼”等方(fang)式為中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)(ye)提供(gong)(gong)(gong)數(shu)(shu)字化(hua)(hua)轉(zhuan)(zhuan)型(xing)(xing)“小(xiao)而(er)美”的(de)(de)普惠賦能方(fang)法。二是鼓勵龍頭企(qi)業(ye)(ye)(ye)(ye)發(fa)揮(hui)鏈主作(zuo)用(yong),建設面(mian)向全(quan)產(chan)業(ye)(ye)(ye)(ye)鏈的(de)(de)數(shu)(shu)據貫通平臺(tai)(tai),開放數(shu)(shu)字資(zi)源,結(jie)合中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)(ye)數(shu)(shu)字化(hua)(hua)轉(zhuan)(zhuan)型(xing)(xing)升(sheng)級需求(qiu),提供(gong)(gong)(gong)應用(yong)門檻低、實(shi)際(ji)成(cheng)效(xiao)好的(de)(de)工(gong)(gong)具(ju)和產(chan)品(pin),為中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)(ye)量身(shen)定制數(shu)(shu)字化(hua)(hua)轉(zhuan)(zhuan)型(xing)(xing)服(fu)務方(fang)案(an)(an)(an),降(jiang)低中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)(ye)的(de)(de)數(shu)(shu)字化(hua)(hua)轉(zhuan)(zhuan)型(xing)(xing)成(cheng)本和壁壘。三是針對不同行(xing)業(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)(ye)的(de)(de)需求(qiu)場(chang)景,面(mian)向重(zhong)點(dian)行(xing)業(ye)(ye)(ye)(ye)或(huo)關(guan)鍵(jian)環節(jie),開發(fa)更(geng)易(yi)用(yong)可用(yong)的(de)(de)數(shu)(shu)字化(hua)(hua)轉(zhuan)(zhuan)型(xing)(xing)工(gong)(gong)具(ju),培育一(yi)(yi)批更(geng)貼(tie)合中(zhong)(zhong)(zhong)小(xiao)企(qi)業(ye)(ye)(ye)(ye)實(shi)際(ji)需求(qiu)的(de)(de)數(shu)(shu)字化(hua)(hua)解(jie)(jie)決(jue)方(fang)案(an)(an)(an)供(gong)(gong)(gong)應商。

(三)生態側:構筑系統良性的中小企業轉型生態體系

數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)是(shi)一項長(chang)期系(xi)統而復雜的(de)工(gong)程,需要政(zheng)府、企業(ye)(ye)、高校院所(suo)、金融(rong)機(ji)構(gou)、社會組織、創新平臺等(deng)多方(fang)力量共同構(gou)筑(zhu)良(liang)好的(de)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)生(sheng)態,全面提供(gong)人才、資金、技術、服務、政(zheng)策等(deng)多種要素保(bao)障(zhang)。一是(shi)充分發(fa)揮政(zheng)府資金的(de)杠桿撬動作用(yong),加(jia)(jia)大對企業(ye)(ye)數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)升級的(de)資金支持,降低(di)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)資金成本。拓(tuo)寬數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)融(rong)資渠道,鼓勵產(chan)業(ye)(ye)互聯網(wang)平臺等(deng)開展供(gong)應(ying)鏈(lian)金融(rong)探索和(he)金融(rong)機(ji)構(gou)數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)專(zhuan)項金融(rong)產(chan)品創新,為數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)提供(gong)低(di)成本資金支持。二是(shi)參照美德日等(deng)發(fa)達國家經驗,多方(fang)共建數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)促進中(zhong)(zhong)心(xin),助(zhu)力中(zhong)(zhong)小企業(ye)(ye)數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)生(sheng)態匯聚。三是(shi)在不(bu)同行(xing)業(ye)(ye)中(zhong)(zhong)遴(lin)選一批具有代表性的(de)數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)優秀企業(ye)(ye),進行(xing)經驗總結和(he)復制推廣,充分發(fa)揮示范企業(ye)(ye)在數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)實踐(jian)中(zhong)(zhong)的(de)示范作用(yong)。四(si)是(shi)加(jia)(jia)快數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)人才引(yin)進與(yu)培(pei)(pei)育,加(jia)(jia)大對中(zhong)(zhong)小企業(ye)(ye)員工(gong)開展數(shu)(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)素質(zhi)培(pei)(pei)訓(xun)和(he)應(ying)用(yong)人才培(pei)(pei)養;加(jia)(jia)強網(wang)絡(luo)和(he)數(shu)(shu)(shu)(shu)據安全保(bao)障(zhang),提供(gong)良(liang)好的(de)轉(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)基礎保(bao)障(zhang)。

  作(zuo)者:王敏 、趙佳菲

 

 

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